SEO EXPERT COURSE

SEO Expert Course at Web Development Institute is designed under the guidance of IT industry experts or professionals of a well-renowned company. This course is well suited for professionals as well as freshers, who are looking their a career in SEO. This course covers the concept of Basic HTML Tags, On-Page SEO, OFF Page SEO, Google Webmaster, Google Analytics, etc.

Importance of Search Engine Optimization within the company increasing day by day. SEO plays an important role to rank a website on different search engines like yahoo, google, bing, duck go, ask.com, etc. During the training, we teach concepts of SEO with practical as well as theoretical. We provide complete knowledge of On-page optimization as well as off-page optimization practicality. Apart from this, we teach also important tools like google analytics, webmasters, worn, Alexa, same rush, etc.

In this course, we will cover basic to advance concepts of On-Page and Off-page optimization in deep during the training. Our training process is totally based on the latest digital technology.  SEO Expert course at Web Development Institute is a unique course where students learn with a live project on the behalf of our IT Company Web services. Our Company offers IT services all across the country. So our trainee gets practical training on live projects during the training. If guys interested to work on their own projects or wants to promote their own business then our team always welcomes the guys and helps to implement on their project.

WHO CAN JOIN SEO EXPERT COURSE

• 10th, 12th, or Equivalent
• BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
• Diploma Candidates

SEO COURSE DETAILS

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Ecommerce Website SEO

• Ecommerce Products SEO
• How to increase sales by SEO
• Monitoring

Google Business Profile

• Create Google Business Profile
• Adding Reviews, Post, Offers
• Other Google Business Profile Works

YouTube Channel SEO

• Create YouTube Channel
• Customize YouTube Channel
• Video Upload
• Video SEO
• YouTube Channel Monetization

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI